Sai Fah: Gamified Disaster Risk Reduction for Southeast Asia

Sai Fah: The Flood Fighter is the first gamification mobile app on Disaster Risk Reduction (DRR). The game follows the adventures of a young boy on a journey to reunite with his mother during a flood disaster. Players learn flood safety lessons as they encounter flood hazards, from live electrical current to dangerous wildlife.

The Thai version of Sai Fah was launched in January 2014. Shortly after its debut, the game reached the No.1 position in the Game/Education category on the iOS platform in Thailand and ranked among the top 70 overall apps in the country. Sai Fah is available in both Thai and English languages. Sai Fah was covered by many international media and became one of official education app recommended by the Ministry of Education in Thailand.

Sai Fah also incorporates a collection of teaching and learning materials on Disaster Risk Reduction in various formats for teachers and learners to download for extended explorations beyond the mobile application.

Sai Fah has been downloaded over 40,000 times in 114 countries and French and Bahasa Indonesia versions are coming up in 2015. UNESCO Bangkok also started to develop Sai Fah 2 on Earthquake and Tsunami experiences with the Red Cross and USAID.

Fighting Maternal and Infant Mortality in India Through Community SMS Text Reporting


The state of Assam leads the country with the highest maternal mortality ratio (MMR), and one of the highest infant mortality ratios (IMR) in India. These health indicators persist despite the right to safe motherhood protected by the Indian Constitution and guaranteed under national laws and policies. The lack of data on the Adivasi community makes it particularly difficult to address some of the gaps in the implementation of maternal and infant health policies.

For this reason, Nazdeek, PAJHRA and ICAAD have developed the Project “End Maternal Mortality Now” (End MM Now). Launched in April 2014, the Project trained a group of 40 women volunteers living in Balipara and Dhekiajuli Blocks in the Sonitpur District of Assam to identify and report cases of health violations in their communities through SMS. The project has been implemented with the generous support of ISIF Asia.

A major outcome is the report, No Time to Lose: Fighting Maternal and Infant Mortality through Community Reporting. The report brings to light the obstacles that Adivasi women face in obtaining maternal health care in Assam – a state with the highest maternal mortality rate in India.

No Time to Lose is the first attempt in India to collect and map cases of maternal and infant health violations reported by women living in tea gardens through SMS technology. Based on nearly 70 cases reported by community members who participated in the Project, the report offers tangible recommendations for Block and District level health authorities and tea garden management to improve service delivery and save mothers’ and infants’ lives.

“For the first time, civil society in Assam can rely on solid data on the lack of access to maternal health services. Thanks to this data, we have formulated key recommendations to curb the appalling number of maternal deaths among Adivasi women.” – says Barnabas Kindo, from Pajhra.

No Time to Lose identified a significant gap between patients and healthcare providers. Key recommendations include the immediate appointment of a hematologist for the Dhekiajuli Community Health Centre, and the establishment of a more efficient referral system.

“End MM Now has proven to be an invaluable platform for women to monitor and claim access to basic rights and entitlements. Community members have already noted initial positive changes in the delivery of health services”, says Francesca Feruglio, from Nazdeek.

“Shaped by the idea of crowdsourcing, End MM Now maps and visualizes ground-level data, which is verified and made available to the public and the government. This way, the platform bridges an existing information gap and increases transparency in the delivery of health services,” says Jaspreet K. Singh, from ICAAD.

The New Cop in Town: Citizen COP Promoting Public Safety in India via ICT


In recent years India has been marred by multiple high profile rape cases that have generated international backlash. The brutal 2012 rape and murder of a 23 year old medical student on a bus in Delhi sparked protests across India, and became a rallying cry for reform. The five men and one juvenile (17 ½ at the time) who perpetrated the attack had their arrests and convictions fast tracked. Additionally, India passed legislation which broadened the definition of rape and implemented harsher punishments. Unfortunately, little changed. Government figures from 2013 indicate that the reported incidences of sexual assault in Delhi more than doubled from the year before. This figure is not unique to Delhi. Nationwide, one Indian woman is raped every 20 minutes.

In the state of Madhya Pradesh, Home Minister Babul Gaur recently said of rape “Sometimes it’s right, sometimes it’s wrong.” Yet in this environment a tech company called Infocrats Web Solutions is working to directly improve the safety of citizens of Madhya Pradesh via their Citizen COP smart phone app. The basic premise of Citizen COP is that it facilitates communication between citizens and police, allowing for quicker and more accurate reporting of crime, as well as eliminating barriers when requesting emergency assistance. The local government and police forces of Madhya Pradesh need all the help they can get in promoting public safety, as Madhya Pradesh has the second worst crime rate in India.

Citizen COP boasts a variety of features, all of which promote public safety in a unique way.

Incident ReportingCitizen COP’s incident reporting functionality allows users to anonymously report illegal activity directly to the police. The reporting feature allows the user to supply the police pictures, videos, location data, and a description of the scene with the press of a few buttons. Talking to the police or reporting a crime can still be taboo in India. The apps’ anonymity allows the user to report an incident without facing the same backlash that could occur from reporting a crime in a traditional manner, thereby removing a major barrier.

Help Me (SOS)

The SOS feature empowers a Citizen COP user to call for help almost instantly. The user can open this feature simply by shaking their phone, shaving valuable seconds off the time it takes to call for help. It sends an SMS to a series of contacts, as well as to the local police. The message is preprogrammed with geolocation data, as well as a call for help.


This feature is named after Lakshmana rekha, which refers to a strict line or principal. If that line is crossed, or principal broken, severe consequences can be expected. e-LaxmanRekha allows the user to map a boundary around themselves utilizing their smartphones’ mapping capabilities. To do so, the user selects several points on a map (like dropping a pin on Google Maps), which are connected with a line. This sets a geographical limit for the mobile device. If the device crosses this boundary, an SMS message will be auto-sent to contacts preloaded into the “Help Me” feature.

Additional features of Citizen COP include an in-depth directory of police contact information which is automatically sorted based on proximity to the police station, a live tracking GPS system which can enable family members to view the users’ location in real-time, and a notification system which provides news updates.

Empowering Citizens

While Citizen COP doesn’t work to address the underlying causes of violence against women in India, it can be a valuable tool in promoting public safety. Upendra Jain, of the Bhopal Police Department, published an official letter thanking Citizen COP. It read: “…Citizen COP has immensely empowered our citizens with enhanced awareness of security and safety measures. It has already started giving favorable results. I, on behalf of Bhopal Police, sincerely appreciate your concept, innovation, and successful implementation of ‘Citizen COP’ in our jurisdiction for the welfare of society as a whole.”

The app is currently available in the cities of Indore, Bhopal, and Jabalpur. Infocrats Web Solutions is planning to expand their Citizen COP service offering to the other major cities in Madhya Pradesh, and then regionally to other states. The app can be downloaded via the Apple App Store or via Google Play, where it has a 4.3/5 rating with over 1,000 reviews.