Mobiles for Social and Behaviour Change is an initiative of UNICEF India and Digital Empowerment Foundation. The ‘MSBC: Call for Experiences, Case Studies and Practices’ seeks to identify mobile-based communication and applications initiatives that work with frontline workers, community members, women, and adolescent girls to resolve issues and challenges around health, education, child protection, nutrition, sanitation and hygiene, and women empowerment in general.
The mobile-based initiatives, experiences and practices should be intervening across three broad categories:
- Information Dissemination
- Monitoring & Tracking
- Training and enhancing Interpersonal Communication
Shortlisted MSBC Practices will have the opportunity to be a part of the UNICEF-DEF Advocacy Team, network with Indian State NHR National Health Rural Mission, and be honored with Certificate of Participation duly signed by UNICEF India, DEF and Screening Committee Experts.